PROJECT
Overview
Plutus Education specializes in training students for globally recognized commerce certifications like ACCA, CFA, CMA, etc. As part of its growth strategy, Plutus wanted to capture organic leads by showcasing relevant job opportunities related to ACCA and commerce fields.
However, the tech team was fully occupied, and there was no engineering bandwidth available to build this urgently needed job portal.
DESIGN
PROCESS
I proposed and executed a no-code/low-code solution using Framer, leveraging its advanced logic and CMS capabilities to:
List and categorize job openings relevant to ACCA and commerce courses
Filter and search job posts based on roles, location, and qualifications
Create a frictionless experience that nudges users towards course offerings if they lack required qualifications
Capture user interest via forms and interactive CTAs that feed into the lead funnel
This portal was conceptualized, designed, built, and launched in just 2 days.
Target Users
Commerce graduates and students looking for jobs in accounting, finance, or audit roles
ACCA aspirants who are actively searching for jobs in MNCs, Big4s, or international accounting firms
Working professionals aiming to upskill or gain certification to qualify for better roles
Goals
Business Goals | User Goals |
|---|---|
Capture leads interested in ACCA jobs | Discover job opportunities easily |
Promote Plutus Education’s offerings | Understand qualifications required |
Drive organic traffic via SEO | Apply to jobs directly or learn more |
Build trust & brand authority | Learn how to upskill (e.g., take ACCA) |
Key Insights:
Job seekers were often not qualified yet but were unaware of how to become eligible.
Lack of guidance or next steps was a major barrier to lead conversion.
The motivation to find a job is the best moment to introduce relevant educational pathways.
Actual Problem Statement :
“Users searching for ACCA jobs often lack the required qualifications and drop off without taking action. We need a solution that captures their job-seeking intent and guides them to upskill through our courses.”
Design Challenge:
“How might we create a job portal that connects users with ACCA jobs while also offering a clear path to qualification — using no-code tools due to the lack of engineering support?”
UX Goals:
Make job discovery effortless
Offer smart, helpful guidance when users aren't qualified
Enable the content team to manage listings independently
Build trust through a professional, responsive, and fast-loading experience
FINAL
Designs
IMPACT &
Outcome
✅ Portal shipped within 48 hours
🧲 20+ job-related leads captured in the first week
📈 Increased session time & page visits from job seekers
🎯 Empowered the marketing team to update jobs without needing devs
